Local communication

No need to look too far

The challenge

Build fruitful relationships with people, places, and communities

Our solutions

We are an agency that works all over the country: if we put it that way, it is basically what everyone else says. The fact is: we know how to work locally throughout the country. And what does that mean? From Bergamo to Catania, we are able to design local media, relate to a land, and do everything that local agencies do – but on a national scale.

Our way of working

We identify

the best ways to engage different localities and regions

We assist

companies in organising CSR events which get local communities and their employees involved

We develop

media strategies and PR initiatives on a local scale

Star Stickers

The sticker album on an Italian tour

Here is a project that gives way to many creative, organisational, and social ideas, and in what follows we shall take a look at its original local-national promotion.

STAR STICKERS – the Italian musician sticker album. The project, a joint idea proposed by Proxima and CBRE, supports research.

It was available in 8 Shopping Centres and was driven by a campaign that brought together 8 different target populations – and everything was planned simultaneously.

72315759_513613956090671_3648194999893360640_n

Rovazzi, Arisa, Morandi, Gabbani… over 70 Italian musicians have let their image be used by one of the most important charity events ever organised by a group of Shopping Centres.

The project unfolded in CBRE Shopping Centres with a tour that featured Einar, Moreno and Biondo – three exceptional ambassadors who gave fans all over Italy the chance to meet them.