proxima out of the box.
TEDxModena
Once again, we are proud to have contributed to developing a new, exciting stage of TEDx Modena: “Modena is a city made up of passion and reason. A passion for food, engines and textiles, and the reason for realising this passion in a way that is both effective and universal. Something that has given us hope in the past, and continues to do so. We are, therefore, organising a new TEDx, in Modena, on the subject “Gimme hope – when passion meets reason”. We aim to bring people – not ...
A THRILLING OPENING!
On Thursday, 19th April, Rome’s new shopping centre, Aura Valle Aurelia, was presented to the authorities, sector representatives, the press and, the same evening, to the general public, with a spectacular launch party that saw Proxima directing and organising the whole event. The day – which reached its climax with a breathtaking show in Piazza Fornace, the heart of the shopping centre – gave excellent results, with a turnout of over 30,000 people on Thursday and 70,000 on Friday (official opening day). “The launch of the centre, the largest “urban” ...
RUNNER IN VISTA HONOURED AT THE RETAIL INSTITUTE AWARD CEREMONY
A new award for Runner in Vista after the Best of the Best at the CNCC Italy Awards, first prize to Mediastars as best site dedicated to a charity project and first prize, to Mediastars again, as best charity project of the year. This time it’s about the most important recognition dedicated to excellence in retail and engagement at points of sale! A contest dedicated to retailers, brand companies, producers of POP displays, suppliers of services for the POS, creativity and design agencies, representing both the Italian and international markets. ...
PROXIMA ON LA7
The Drive Different 2018 promotional spot is on air on La7. A 15 second spot with the extraordinary participation of Gregorio Paltrinieri, Olympic 1500m freestyle champion, who will arrive at the Tokyo 2020 appointment with Drive Different. Agency: Proxima s.p.a. Production house: Indaco
RUNNER IN VISTA AWARD-WINNER AT THE CNCC AWARDS!
Proxima closed the year winning the Best of the Best and Best of Category at the CNCC Italy AWARDS. Proxima won the most prestigious prize in the shopping centre sector, with the RUNNER IN VISTA project, the charity run dedicated to blind children. This is a very important result for an agency that is always seeking new challenges and new markets; Emilio Mori Business Developer Manager said: “We are extremely happy to have received this award.Seeing a project grow from one’s passion and watching it reach thousands of people and collect funds for blind children ...
Thanks for the e-motion!
It has been a great emotion: it does not happen every day that you celebrate a 30th anniversary, and we had the privilege of celebrating with you, sharing ideas, visions and future prospects. Thank you to all those present and to those who could not be with us but gave us their support. Here is our evening in 70 seconds.
RUNNER IN VISTA: 14 MILLION STEPS TAKEN TOGETHER
We started in Rome on 6 May and after over 12,000 kilometres on 1 July, we arrived in Gravellona Toce, running through beautiful cities, together with wonderful people we met town after town, step after step. In these intense months we have run, walked, laughed and even got emotional together. When the Runner in Vista idea started buzzing in our minds we did not think we would go this far: we only wanted to run and share an experience, but you have given us much more.Every time we read the ...
A HASHTAG TO DEFEND THE TERRITORY
The Val di Chienti shopping centre has launched the hashtag #ambasciatoridellemarche (ambassadors of the March region), with the creative and strategic support of Proxima and the collaboration of the Yallers and the Social Media Team of the Marche Region. This project is part of a long term vision of the Val di Chienti shopping centre, which has always been committed to defending and enhancing the local territory with activities to support schools, the elderly and associations that work in the social sector. “We have always believed that it is our ...
Be unique. Now!
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Retail Institute Award 2017!
This was once again a very close contest with the best Retail projects. In our category “Point of sale integrated activities”, our gaming and involvement project developed for VIP – Valvenosta came first, after an exciting head to head finish with a Mulino Bianco project. All the evening’s winners: https://www.retailinstitute.it/news/i-vincitori-del-retail-institute-award-2017-