We are not a communication agency.
We are a group of 45 professionals that love ignorance.
We continuously learn to expand it: we are curious.
Media, technologies and markets change swiftly: for this reason we invest in people’s ability to face the unknown and discover new territories with a pioneering spirit.
We have transformed a communication agency into a multidisciplinary workshop made up of four business units: four cardinal points that mark the directions in which to travel. The agency is the place in which we return to share our experiences and draw new road maps.
We explore, innovate and create business.
proxima out of the box.
RUNNER IN VISTA , THE NEWSPAPERS SOLE24ORE AND REPUBBLICA ARE ALREADY TALKING ABOUT IT.
P The Runner in Vista project was presented at a press conference with a great number of journalists and prominent people. The conference was opened by Christian Recalcati, managing director of Larry Smith Italia, the company that manages the eleven shopping centres involved that also sponsor the event. “In line with the evolution of shopping centres, we have been supporting activities that support charities and that enhance and promote the territory. Shopping Centres are no longer just a point of reference for shopping, nowadays they represent something more complex; ...
Retail Innovation 12
I As partners of KiKi Lab, Italian member of the Ebeltoft Group, we will take part in the Retail Innovation 12 event in Milan on 15 March. A day dedicated to innovation that fights the crisis with the presentation of national and international cases and trends. Great protagonists of the retail world will be on stage, including Oscar Farinetti, founder of Eataly, Lorenzo Losa, chairman of Wikimedia Italia and Alessandro Lazzaroni, Managing Director of Domino’s Pizza, just to mention a few. Proxima will be present, represented by Roberto Paltrinieri, On ...
Welcome to Proxima
A walk round our offices to discover what lies behind our work: creativity, fun and the desire to challenge ourselves.
CNCC AWARDS 2016: PROXIMA ON THE PODIUM THREE TIMES IN A ROW
For the second year running, Proxima earned itself a number of prestigious awards at the CNCC Awards, including two Certificates of Merit and the Community Award Three awards for three ideas that are poles apart but are linked by a common theme, innovation. This was the underlying concept that guided us through the development of the projects recognised as winners at the CNCC Marketing Awards 2016. Two projects were awarded Certificates of Merit in the New Media category, which acknowledges strategic programs and plans that make original and innovative use ...
SENSORY IMPACT IS KEY
Coloured lights, Father Christmases, sweet treats, gifts … What more could we ask for at Christmas? An enhanced reality experience, perhaps? That is what the Fiordaliso shopping centre opted for when it commissioned Proxima to design and create a Christmas display with maximum innovation.
OUR GIFT FOR YOUR CHRISTMAS
This Christmas, we have come up with a special gift for you – Proxify, our way of wishing you and letting you wish others all the best for the festive season! Download Proxify and customised your world with the special stickers designed by our creative Giovanni Munari. This app turns standard greetings into something really special.
WIN A NINTENDO WITH MCDONALD’S SAUCES
Official distributor of McDonald’s brand ketchup and mayonnaise, Develey chose Proxima to develop an instant-win competition, with top prizes including Nintendo 2DS consoles plus a Mario Kart game. A simple but effective approach based on two touchpoints, i.e. the fun aspect of the Japanese products and the sense of hospitality offered by the McDonald’s brand sauces. Develey brings fun to families, providing entertainment for the youngest to the oldest members with its Nintendo prizes. Proxima handled the creative side of all the materials and devised the prize scheme, overseeing the ...
PROXIMA, ALCE NERO AND EATALY: A MULTICOLOURED TALE …
Throughout November, Eataly will be working with the Alce Nero brand in its stores in Milan, Turin and Rome to convey the following message: “The true colours of food.” Proxima was responsible for devising, creating, and setting up the spectacular displays that will welcome customers once inside the stores, showcasing products within the display area with a dramatic, theatrical approach. Each fruit, vegetable, or raw material is assigned its own value and each value its own colour, creating a natural rainbow of colour and food through a versatile, eye-catching display ...
NO HOLIDAYS FOR CREATIVITY
We have relaxed on the sun-lapped beaches of the Mediterranean, enjoyed exotic foods in Southeast Asia, we have visited European capitals, and experienced the headiness of being at 5,000 m above sea level in South America. We have spent many a peaceful hour and covered endless miles, we have celebrated new births, and wished upon stars. We have drawn on the experiences of every new acquaintance and learned from every one of our own. So, we have been on holiday and now we are back, in better shape than before, ...
BARIBLU CHOOSES PROXIMA.
Proxima has been awarded the communication campaign for the shopping centre Bariblu, the star of shopping in the chief town of Apulia. The choice to focus on the different personalities of the centre, which mirror the passions of those who live the centre on a daily basis, was the decisive element that made us win the project.