About

ABOUT US

We set-up in Modena in 1987 and we rapidly became a communication agency offering a full service (Proxima Full Com). We were among the first in Italy to see the development opportunities of large scale distribution and shopping centres and we rapidly became leaders in this sector (Proxima Mall Up, 1988).  This position allowed us to develop our know-how and expand our services with Proxima On Site in 1997 specialised in point of sale promotions.  In 1998 we added Proxima Play Factory dedicated to online and offline engagement.
In 2013 we integrated VENTISETTE Digital Communication, a web agency dedicated to the digital world.

WHAT WE DO

Specific tools are required to accompany people on their journey towards purchasing, learning and social change. Touch point after touch point. Advertising helps the integration of online and offline communication. Web, social media, data, analytics, technologies, new languages, new business strategies… To flow with this evolution, we continuously change our format. We are a creative workshop. This means new professional skills, a different organisation, new services and new values to add to those that have accompanied us since 1987.
Who knows how we will be when we meet…

 

WHY WE DO IT

We are explorers. We have abandoned the certainty of a return ticket, the comfort of a reserved seat, the safety of having a destination. We have chosen to step out of the tracks to discover what is beyond the scenery that unfolds behind the window. We have decided to transform each journey into a discovery, to draw new maps with enthusiasm, to find new territories in which dreams and creativity are once again at home.
We are curious and brave; we learn and do “whatever it takes” to reach the objective. Are you ready to live this experience with us?

FullCom

Brand Experience.

ENTER

Proxima Full Com is the ideal partner to transform companies, products and services into successful brands. Each single strategy is defined by professionals that know the full potential of different media, from classic to digital, from mainstream to alternative. 

OnSite

Shopper activation.

ENTER

Proxima On Site is the business unit dedicated to shopper marketing: communication, promotions, events, POP material, digital and social media and school activation. We deal with hypermarkets, supermarkets, traditional stores, specialised shops, shopping centres and wholesalers. We know how to create a dialogue between brand and shopper, how to transform an engaging and emotional interaction into a purchase.

MallUp

Shopping Malls

ENTER

Proxima Mall Up is the business unit dedicated to shopping centres: brand strategies, advertising campaigns, personalised marketing solutions, traditional and digital media planning, web and social media, events and contests. Everything is conceived taking into account the overall picture.

PlayFactory

Engagement on line and off line

ENTER

Proxima Play Factory generates engagement with innovative games. We always work taking into account every aspect of online and offline initiatives: from storytelling to creativity, from the definition and search for the prizes to the production of the materials, from compliance with the law to personnel.

Clients

Awards

CNCC ITALY AWARD 2015
Centro Primavera “Rap’n’School”

CNCC AWARD 2015
Merit Award
Centro Val di Chienti “School Quiz TV”

ICSC EUROPE MARKETING AWARD 2015
Sales Activations- Silver Award
Centro Sicilia “My Special Card”

CNCC EXCELLENCE AWARD 2014
Sales Promotions- Certificate of Merit
Centro Sicilia “My Special Card”

POPAI AWARD 2014
1° premio Attività Punto Vendita
“Chivas Modern Gentleman”- Pernod Richard Italia

ICSC Europe Marketing Award 2013
Grand Opening, Refurbishment, Extension – Silver Prize

CNCC EXCELLENCE AWARD 2012
Grand Opening, Rifurbishment, Extension
Primavera “Primavera Restyling”

CNCC EXCELLENCE AWARD 2012
Cause Related Marketing
Portali “La Favole tra Secchia e Panaro”

MEDIASTARS 2012
Special star campagna “Inaugurazione” del Centro Commerciale Le Bolle,
Special star campagna “Luce&Gas” di Tea Energia.

POPAI AWARD 2012
1° premio Attività Punto Vendita
“La cucina Kraft foods”

POPAI AWARD 2011
1° premio Attività Punto Vendita
“…e tu quanta carica hai dentro? – Duracell, Procter&Gamble”

POPAI AWARD 2011
1° premio Attività Punto Vendita
“La valle del Mulino – Barilla Mulino Bianco”

ICSC Europe Marketing Award 2010
Finalista Cause Related Marketing
Val di Chienti “Le favole del Val di Chienti”

POPAI AWARD 2010
1° premio Attività Punto Vendita
“Shop and Shop Lavazza a Modo Mio”

POPAI AWARD 2010
2° premio Attività Punto Vendita
“L’incantesimo vincente – C.C. Curno”

POPAI AWARD 2008
1° premio Categoria Digital
“Totem spezie Cannamela”

GRAND PRIX PROMOZIONI 2006
Stella d’Argento Brand Loyalty
“Asta la Festa”

CNCC EXCELLENCE AWARD 2006
Premio Area Opening
“Centro Leonardo: Shopping Lovers”

CNCC EXCELLENCE AWARD 2005
Premio Area Marketing
“Asta la Festa”

POP AWARD 2005
1° premio Categoria Out door
“Un Grande Evento per 3 Brand Amadori”

POP AWARD 2004
3° premio Categoria Innovazione e tecnologia “In sintonia con Splügen”

POP AWARD 2004
1° premio Categoria Out door
“Il tris che ti premia –Switzerland – cheese”

POP AWARD 2003
1° premio Categoria Out door
“Lavazza Vinci Napoli”

POP AWARD 2002
3° premio Categoria espositori non durevoli “La dispensa del Maitre Chocolatier – Lindt Excellence”

POP AWARD 2001
2° premio Categoria espositori non durevoli – “Colpo Vincente Golf Machine – Lindt Excellence”

Affiliations

People

There are robots, heroes and superheroes. And then there is us.

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